HOW CHANGING MEMBER BEHAVIOR CAN POSITIVELY IMPACT MEMBER RETENTION

 

“To thine ownself be true” – William Shakespeare

By all accounts, when people are walking through your doors during our “busy season”, they are doing so for one express purpose, to improve their health and quality of life.  This is at its core, our mission as an industry and one would assume we would be great at reinforcing our members’ motivation.  Why then if member and club interests dovetail into each other do we still combat the persistent spectre of attrition.  We all know there are numerous factors behind retention challenges: price, realization of goals, distance or they simply have not had a good experience.  
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Reunify announces IHRSA Associate Membership

Encino, CA (January 26, 2018) – Reunify, the provider of AI powered solutions to the health and fitness industry announced their Associate Membership in the International Health, Racquet and Sportsclub Association (IHRSA).

According to Alex Buffington, VP of Sales for Reunify, “IHRSA membership is a must for all doing business in the health and fitness industry.  We are excited to be one of their newest Associate Members and we look forward to contributing and having a positive impact on the industry.”

About Reunify

Reunify provides AI powered solutions to the health and fitness industry.  With over a decade of research and development, led by their nationally award-winning scientists, Reunify has created dozens of AI powered predictive algorithms. Their product line includes Reunify RETENTION, Reunify UP-SELL, Reunify FEEDBACK and Reunify BI which directly enhances various aspects of club operations.  To date, Reunify has scored individual members over 400 million times and counting, helping to increase revenue and retention. 

About IHRSA

IHRSA’s mission is to grow, protect, and promote the health and fitness industry, and to provide its members with the benefits that will help them be more successful. IHRSA and its members (health clubs and fitness facilities, gyms, spas, sports clubs, and industry suppliers) are dedicated to making the world healthier through regular exercise.

 

Reunify announces addition of a new product to their product suite

Encino, CA (January 15, 2018) –  Reunify is excited to announce the launch of a new product to their existing business suite called Reunify UPSELL.  The focus of the new functionality is to aid sales staff in the health and fitness industry in identifying members who are more likely to purchase additional services such as PT and Spa service.   

“We’ve spoken to quite a few club owners and operators who had indicated that the ability to identify and mine members who have not purchased additional and ancillary services in the past but who might be a prime candidate to do so as being invaluable to their sales and PT staff.  We felt that applying our algorithms to this need, would support clubs in finding hidden opportunities that they may provide their services to.

About Reunify

Reunify provides AI powered solutions to the health and fitness industry.  With over a decade of research and development, led by their nationally award-winning scientists, Reunify has created dozens of AI powered predictive algorithms. Their product line includes Reunify RETENTION, Reunify UP-SELL, Reunify FEEDBACK and Reunify BI which directly enhances various aspects of club operations.  To date, Reunify has scored individual members over 400 million times and counting, helping to increase revenue and retention.  You can visit them at reunify.com.

 

Reunify and ABC Financial Announce Partnership

Encino, CA (January 15, 2018) – Reunify, a cutting-edge retention and engagement solution for the health and fitness industry announced their preferred partnership with ABC Financial (ABC), the leading software and payment processing provider to the health and fitness industry.

Reunify is a SaaS provider focusing on delivering AI-powered technology solutions for the health and fitness industry to improve retention, Net Promoter Scoring and upsell of ancillary services. Reunify’s solution scores individual members for: risk-level, value, share of wallet, and the likelihood that members will purchase additional services and much more.  The software also monitors staff performance, KPI’s, and produces numerous intuitive reports to provide powerful insights into their activity.

 “Reunify is a must have member-data collection tool for all fitness centers,” stated Kelly Card, SVP of Partner Relations for ABC Financial.  “Like ABC Financial, Reunify understands it is more cost effective to save a current customer than recruit a new one. With the help of Reunify and their unique approach to understanding member behaviors and patterns, a club can recognize a member’s discomfort before it becomes a cause of distress for the member and the club. “

 Reunify FEEDBACK enables members to instantly communicate their sentiments directly with a club’s teams, providing valuable insights, so staff can address member concerns before they become issues.

“Reunify is excited to partner with ABC Financial, a true leader in advancing technology solutions, as well as supporting some of the best brands in the health and fitness space.  Our integration to DataTrak allows ABC Financial clients to leverage Reunify’s state of the art AI-powered solutions without any heavy lifting by their internal IT teams,” said Alex Buffington, VP of Sales for Reunify.

About Reunify

Reunify provides AI powered solutions to the health and fitness industry.  With over a decade of research and development, led by their nationally award-winning scientists, Reunify has created dozens of AI powered predictive algorithms. Their product line includes Reunify RETENTION, Reunify UP-SELL, Reunify FEEDBACK and Reunify BI which directly enhance various aspects of club operations.  To date, Reunify has scored individual members over 400 million times and counting, helping to increase revenue and retention.  You can visit them at: www.reunify.com.
Reunify is backed by a prominent technology investment firm and is headquartered in Los Angeles, California.

About ABC Financial

Launched in 1981, ABC Financial has revolutionized software and payment processing for the health and fitness industry.   Headquartered in the Little Rock, Ark. area, ABC Financial serves approximately 6,700 clubs throughout the United States, Canada, Puerto Rico, Mexico and Europe. The company’s innovative club management software, DataTrak, is the most complete web-based software in the health and fitness industry. www.abcfinancial.com.  Text DataTrak to 87365 to receive additional information about ABC Financial’s club management software.