WHAT BEACON TECHNOLOGY CAN MEAN TO MEMBER ENGAGEMENTS

 

“To thine ownself be true” – William Shakespeare

 

By all accounts, when people are walking through your doors during our “busy season”, they are doing so for one express purpose, to improve their health and quality of life.  This is at its core, our mission as an industry and one would assume we would be great at reinforcing our members’ motivation.  Why then if member and club interests dovetail into each other do we still combat the persistent spectre of attrition.  We all know there are numerous factors behind retention challenges: price, realization of goals, distance or they simply have not had a good experience.  
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