AI and Customer Engagement:
“The More You Learn, The Less You Churn!”

AI and You: The more you learn, the less you churn!

AI and You: The more you learn, the less you churn!

In the health and fitness industry we are all aware of the importance of customer engagement as a function that can aid in selling better, improving retention efforts and effectively knowing the pulse of your members through feedback.  Some do this very well, some try, and some don’t really do it at all.  Customer engagement has been a pillar of service-based industries almost from the beginning; traditionally in the form of surveys, emails, direct mail with notification of discounts or current promotions (for those of you born after 1995 that would be snail mail).  However, things, as they tend to do, changed.
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