I recall a scene in the movie Minority Report where Tom Cruise is briskly walking through a crowded store trying to evade the police. As he was making his escape, screens would come to life with offers that were specific to him and even said his name and displayed his picture. Not to helpful when your trying to shake the law! However , if you’re on the other side and are the retailer, well….mission accomplished!
“To thine ownself be true” – William Shakespeare By all accounts, when people are walking through your doors during our “busy season”, they are doing so for one express purpose, to improve their health and quality of life. This is at its core, our mission as an industry and one would assume we would be great at reinforcing our members’ motivation. Why then if member and club interests dovetail into each other do
Since the inception of the health and fitness industry, club operators have tried to solve the riddle of member retention. From offering free Personal Training and nutritional assessments to hiring “retention managers”, operators have tried everything under the sun to move the proverbial needle. So why, despite the industry’s best efforts, does retention continue to plague organizations? The reality is that there is no singular answer or panacea to the retention gorilla. You can leverage