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Since the inception of the health and fitness industry, club operators have tried to solve the riddle of member retention.  From offering free Personal Training and nutritional assessments to hiring “retention managers”, operators have tried everything under the sun to move the proverbial needle.  So why, despite the industry’s best efforts, does retention continue to plague organizations? The reality is that there is no singular answer or panacea to the retention gorilla.  You can leverage
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