Reunify — Voice AI for Member Retention
AI-enabled engagement for fitness clubs

Do you know if she's about to leave your club? We do — and we'll call her.

Reunify scores every member's cancellation risk and lifetime value, then has a real voice conversation with the ones who matter — before they cancel, and every time they call in.

REUNIFY VOICE · OUTBOUND LIVE
SH
Susan G. Harris
Gold Plus · Member since 2015
⚠ Risk: High ★ Value: High
REUNIFY VOICE AI
"Hi Susan — noticed it's been three weeks. Want me to hold your usual 6am spot Thursday?"
Schedule follow-up
Add to queue
Situation · Solution · Challenge

Retention is a targeting problem, not a hoping problem

Clubs have more competitors and higher acquisition costs than ever. Keeping a member is cheaper than replacing one — but you can't personally engage everyone, and the status quo isn't cutting it.

Situation

Member retention

  • Consumers have far more club choices today
  • Acquisition cost keeps climbing
  • Retaining is cheaper than acquiring
  • Improving retention is now core to profitability
Solution

Member engagement

  • Engagement deepens the relationship and drives retention
  • You can't engage with everyone the same way
  • Effort has to be targeted to who matters most
  • Target high-risk members — and high-value ones
Challenge

Who, when, how

  • Who do you target for effective engagement?
  • When is the right moment to reach out?
  • How do you track and measure success?
  • How do you make it feel relevant, not intrusive?
How Reunify works

re|discover, re|engage, re|define

The same engine that scores your members now picks up the phone for you — or picks up when they call.

01

re|discover your members

We build a signature for every member from demographics, psychographics, class and visit behavior, and membership profile — then rank cancellation risk and lifetime value every month.

02

re|engage with Voice AI

Our Voice AI calls at-risk and high-value members on your club's behalf, or answers incoming calls, holding a genuine, non-intrusive conversation — reminders, rebooking, personalized offers, or just checking in.

03

re|define your business

Re-established relationships turn into measurable gains: higher retention, deeper loyalty, better member satisfaction, and more revenue per club.

Inbound and outbound, in the same voice

Members calling to cancel, reschedule, or ask a question reach a Voice AI that already knows their risk level, value tier, and history — so every call, whether we make it or they do, is the right conversation at the right moment.

Built to run at club scale

The same team and standards behind enterprise voice AI

Reunify's Voice AI is built on 50+ years of collective team experience in AI, analytics, and digital transformation, with 100+ patents awarded or pending and product compliance experience spanning HIPAA, FDA, ISO, and SOC 2.

50+ yrs collective experience 100+ patents awarded/pending HIPAA · SOC 2 · ISO compliant Fortune 500 track record
<300ms
Response latency
1,000+
Concurrent calls
200k+
Call scale capacity
99.9%
Uptime SLA
Proven impact

What genuine engagement does to the numbers

Independent research on proactive member engagement shows the pattern clearly.

44%
Cancellation rate
46%
1-year membership
80%
Visit frequency
12m
Average tenureship

Source: Dr. Paul Bedford, retention industry researcher — study on the effect of proactive member interaction.

What it's worth to a multi-club operator

A modest, 10% relative drop in monthly attrition compounds fast once you account for saved acquisition spend and retained revenue across every location.

Reunify targets a minimum 6–12x return on investment for clubs deploying re|discover and re|engage together.

Members per studio2,000
Baseline monthly attrition4.0%
Attrition with Reunify (–10% relative)3.6%
Members retained + acquisition saved / studio / mo~$2,400
Estimated annual impact, 70-club chain~$10M

Illustrative model based on typical studio economics ($200/mo dues, $300 acquisition cost per member, ~6-month average member tenure). Actual results vary by club.

Let's find out who's about to leave — before she does.

See re|discover and re|engage running on a sample of your own member data.

Reunify | Los Angeles | Minneapolis | Austin www.reunify.com